Recognize names like Calvin Klein, TOMMY HILFIGER, Van Heusen, IZOD, Arrowhead, Geoffrey Beene, True & Co. or Warner’s? These are all holdings of PVH, a $9 billion+ company making big waves with their direct to consumer e-commerce business.
In 2019, PVH had a massive $9.9 billion in income, a significant percentage of which is direct-to-consumer retail. With wide ranges of physical areas as well as practically 40,000 affiliates throughout around 40 countries, the company needed to promptly and efficiently supercharge its shopping operations when the COVID pandemic caused the closure of its retail stores and also those of its wholesale consumers worldwide in March 2020.
Spending for the future
In 2017, PVH experienced a massive snow storm that created everybody in the New york city as well as New Jersey location to function from residence. As Eileen Mahoney, EVP and CIO for PVH claims, chatting network facilities was a difficult but necessary discussion to have throughout that time. Deciding to buy Cisco technology– networks, collaboration tools, safety and security– was an aggressive strategy that verified essential for the future.
Want to try out Cisco Meraki router and firewall technology? The Meraki MX67 is an enterprise-class business router and firewall for organizations with up to 50 users.
The Cisco technology that PVH utilized extended past just physical places. Partnership modern technology like Webex enabled associates to communicate with each other firmly, RFID tags within the brick and mortar stores permitted PVH to recognize exactly where their inventory was resting. The company had digitized their whole product lifecycle process, from product evaluations with the layout team, aesthetic array, as well as satisfaction alternatives, to consumer experience. So, when most of people changed to remote operate in March 2020, PVH was ready. The foundation was set to sustain PVH in providing a quick route to market, and when the shift came, they had the ability to move quickly..
Overnight, the PVH group was seeing unequaled needs on their e-commerce sites. Mahoney as well as her team sought to see where they had visibility of supply and afterwards decided to move it to the network where customers were going. With their Cisco technology investments, they were able to provide the details to service companions, rapidly move stock, fulfill from their storage facilities, and give the customers specifically what they wanted.
” Basic networking ability is eventually what allowed agility for PVH at a venture scale,” says Amit Chetal, Cisco’s America’s Retail Lead, “A single pane of glass to monitor the network, and also incorporated retail systems like POS, CRM, supplier cooperation, and easier management for support teams. PVH saw the vision that digital can be a differentiator for their brands and customers. It’s evident with their success, when you look at all their investments, digital has been the differentiators.”.
Internal and external security is key.
Enabling remote work for PVH’s almost 10,000 office associates was a success due to the right collaboration and security tools. When PVH suddenly had to fully enable remote workers from thousands of site locations, Mahoney and her team immediately thought of the security aspect.
” The first concern that came to mind was security,” says Mahoney, “Keeping our network protected with people working remotely, making sure our retail system data and consumer financial data were secure. Cisco Webex and Jabber were great for collaboration, but deploying VPN overnight provided that secure access remotely. We were able to go from 2,230 Webex users to 10,000 in the blink of an eye.”.
Security is crucial for associates to work quickly and deliver on what the company needed. When PVH digitized its entire lifecycle business model, being on a secure network made it so that associates could maintain ownership of designs. It also prevented internal systems from being compromised. Email security appliances, firewalls, Cisco AnyConnect, and Cisco Umbrella helped to ensure that security.
On the consumer side, transaction security needed to be part of the process, as well. PVH saw April 2020 as some of their top sales days, even breaking previous Black Friday records. This proved to be a true test of their network infrastructure, as consumer demands were at an all-time high and online transactions needed to be made securely.
Collaborating like never before.
PVH, like many other companies, may never be the same. Mahoney states that this time of reimagining the business allowed the company to use the right technology to transform their operating model.
” We are doing some things that we wouldn’t have done if we were in the office,” says Mahoney, “Having global calls to connect everybody together, it’s really enabling us to rethink how we’ll operate as a company even when we come out of the pandemic. It has really shown that with the right tools and technology, your operating model can change and change for the better. It’s allowed collaborations that we probably wouldn’t have had if we weren’t able to transition overnight.”.
Tools like Meraki Wi-Fi, Cisco security, and Webex have helped PVH create amazing experiences for both their associates and their consumers. Starting with foundational infrastructure and layering capabilities on top allowed the retail corporation to pivot exactly when they needed to.